Our Story


In 2011 after picking up beginner sewing skills in a high school home economics class, brothers, Kelsey and Conner Scott began sewing their own chalk bags and backpacks from upcycled fabric and scrap materials on their mothers sewing machine. Naturally, the skills of sewing aprons and pillowcases learned in home-ec class did not easily translate into the craftsmanship necessary to create quality outdoor gear. The bags were uncomfortable, dysfunctional, and aesthetically unappealing.

    As time passed, these busted bags became the beginning of a passion. The brothers continued to make bags for their outdoor endeavors, each one better than the last. After a couple of months of sewing, Kelsey and Conner broke their mother's hobby sewing machine and decided to invest in an industrial machine. This investment was to become the end of a hobby and the beginning of Granola. Kelsey picked up two jobs while enrolled in college, and Conner hit the road during summer break between semesters as a door to door book salesman. Together, the brothers funded the startup of Granola.

    From then to now, our belief in creating quality products designed through experience is still a huge part of Granola. From sewing chalk bags on our mothers hobby sewing machine to our current micro-manufacturing facility in Chattanooga, Tennessee we pride ourselves on the quality of our work. At Granola we believe in creating products that simply address a need. We derive our designs from our own experiences in both outdoor and urban settings.  Our backpacks, bags, and accessories are designed with a classic style and modern function. This allows our products to transcend environments, with clean lines for urban life, and rugged durability for mountain life.

    We are lucky to be able to say that we create products that we ourselves love to use. How and where we make our products is an integral part of our brand. Our team consist of friends and neighbors from the southeastern textiles community. We are passionate about how our products are made and who is making them. We feel, that same passion is passed from our brand to our consumers in our finished products. Hold a Granola product in your hand and you will notice the handcrafted quality. Carry one of our packs and you will appreciate the simple profile and practical design. Granola products are a conjunction of classic aesthetic and functional craftsmanship.